What is the difference between conversion rate and ROI?

 


What is the difference between conversion rate and ROI?

Conversion rate and return on investment (ROI) are two different metrics that are used to measure the success of a business or marketing campaign.

Conversion rate is the percentage of visitors to a website or customers who take a desired action, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of visitors or customers, and expressing the result as a percentage. The conversion rate is a measure of how well a website or marketing campaign is converting potential customers into actual customers.

Return on investment (ROI) is a financial metric that measures the amount of return on an investment compared to the cost of the investment. It is expressed as a percentage and calculated by dividing the net profit from an investment by the cost of the investment. ROI is a measure of how much return a business is getting for every dollar invested, and it takes into account not only the revenue generated from a campaign or investment, but also the costs associated with it.

In summary, conversion rate is a measure of how well a website or marketing campaign is converting potential customers into actual customers, while ROI is a measure of how much return a business is getting for every dollar invested. Both metrics are important, but they provide different perspectives on the success of a business or marketing campaign.


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Content Published by IZenica Technologies LLC | A USA Digital Marketing Company For Healthcare | info@izenicatechnologies.com | +1-(866) 266–6880

Location: Georgia, USA

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