What is the difference between conversion rate and ROI?
What is the difference between conversion rate and ROI? Conversion rate and return on investment (ROI) are two different metrics that are used to measure the success of a business or marketing campaign. Conversion rate is the percentage of visitors to a website or customers who take a desired action, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of visitors or customers, and expressing the result as a percentage. The conversion rate is a measure of how well a website or marketing campaign is converting potential customers into actual customers. Return on investment (ROI) is a financial metric that measures the amount of return on an investment compared to the cost of the investment. It is expressed as a percentage and calculated by dividing the net profit from an investment by the cost of the investment. ROI is a measure of how much return a business is getting for every dollar invested, and it takes into acc...